Chinese Radio Talk Show: Plan for Your Online Store
on SF Bay Area FM 92.3, BayVoice.net, 8/23/2011, 7pm, Outlines:
Planning for your online retailing store
- Developer should be carefully chosen. They will not just create a website for you, they should be able to help you keep growing your business, market your products.
- Choose a right Domain name
- for easy searching (Human and machine)
- for easy remember (Human)
- highlight your products (against your competitors)
- Prepare all your product intro text, images, options, and understand the shipping and handling cost.
- Payment: which type of payment would you plan to receive. What’s the cost of using a payment methods. What need to be set up when taking Credit Card payment from your shopper.
- Shipping: which carrier do you think is most cost-effect when shipping the products of your store. Considering Real-time calculation? Flat rate? charge by sub-total? charge by weight?
- SSL: Why do I need it. What is required when apply for SSL. Where I can get it?
- Shopping cart conversion funnel, set a Google Analytics to track the performance of your online store from start to end.
- Product marketing, built-in search engine friendly factors for organic online marketing
Please submit you question if you see any issue in this posting.
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