承接客戶網站專案十年了。什麼樣的客戶，什麼目的的網站，我與伙伴們都能按專案中的規劃與要求，逐項執行，並順利完成訓練、交接。

兩個月前，一封客戶冾詢依湄兒，它提出簡單的幾項要求，諸如双語網站、本地支援，非營利單位․․等等。順利承接之後，經過一個多月的構思、開發、與數據資料輸入，直到它上線亮相，自始至終，我都有一種難以言喻的驅動力來挑戰我自己，我應該運用整合式的網路資源，去凸顯一個遠在美國的私人機構，如何有效地投入慈善經費，到幾十個中國偏遠地區去建設希望小學，培育成千上萬貧窮孩童的知識基礎，並造就它們人生發展的可能性。

這個專案中的基本資訊元素是：遠距離而且分散的地理位置、詳細的個別學校資料，约六十餘所，目標是百所；以及數以百計的學校與學生的照片與影片。非直接的客觀條件是：基金會經營這項志業近十年，投入十分龐大的慈善基金，這項人力資源計劃嘉惠數千生活在偏遠地區學童，與這項計劃對下一代孩童就學條件改善，所能貢獻的深刻意義。扮演一個網站建築師，我清楚定位它的觀眾是美國的中、英文讀者。

我當然不甘心，停留於固定模式：出一張大表格，列出所有學校的資料與鏈接了事。在開始構思的頭幾天，我也只能猜想它可能的呈現模式，不過只有五成把握，反正案子在手上，盡心做就是了。直到一個星期天晚上，我用基金會給我的一個希望小學地址，在Google map上標出所在的位置，我驚訝地說不出話來，見下圖，黄土高原上幾棟獨立建築物，最新、最鲜明的紅屋頂不就是嗎！在這一刻，我知道初步的方向有了。

但是，如果我把這個想法擴充到已經完成的六、七十所學校，那會是什麼模樣？對遠在美國的讀者，那會帶來什麼樣的使用者經驗？我直覺判斷要善用這種空間跳躍，把觀眾從優渥的美國客廳投入每所學校所立足的實景實物環境中。

click to see more detail

因此，大膽地建議客戶依這個方向走下去，感謝它們對我這個老嚮導的信賴，它們不猶豫的就投入了一周的人力去建立所有學校的地理數據與資料檔案。當我看到資料輸入的结果，我不得不說那又是另一次的視覺經驗。

located at many remoted area

技術條件方面，我依循這兩年主流趨勢，下載重量比較大的影音檔案，全都用免費或小經費的雲端技術解決。運用Google map 與 Flickr 相簿，以及WordPress編輯管理都是衝著搜尋引擎優化 （search engine optimization）目標去安排的。

話說至此，不得不提一下，近期發生的一些相關新聞事件。一是中國知名富人陳光標先生，到訪台灣，並倡行「高調行善」，他的獨特風格在中國是因地制宜，走到台灣與日本就感到水土不服；對照石氏基金會的作風，它不求聞達於當世，但它所撒播與肥沃的人才種子，是可以生生不息、流傳永世的。

二是日本發生百年來的最慘烈的天災，先是地震、海嘯，後續是核電廠危機。日本對我們來說，又十分熟悉、卻又十分遙遠。新聞所提及的城市名稱，好比仙台市，名稱十分熟悉，但要能直接說出它的地理位置，一般人可能辦不到，加上海嘯對地表向強力沖刷，每個人都想知道地理位置、地貌的改變，更進一步關心的是，同樣的事情會不會發生在自家門前。在這一刻，遠端而且即時的地理資訊是所有計劃與行動的最大公約數。

網站行銷常被人詬病之處是老王賣瓜，網站的编輯主導它所傳遞訊息，亦或表層亦或間接透露。我試著在基金會專案中，讓事實與客觀媒體去呈現具體現況，與其說它是一個志業行銷網站，不如稱它為善行義舉執行進度報告網站。在此專案中，我對網路應用有了另一層認識。同時，一直被告之「財富的價值，不是擁有，而是怎麼使用」，基金會的作為，真正地實踐了「使用」而且創造更大價值的觀點。

Links:

New Site home could be in a very clean still not boring look and feel

To simulated the previous TOC page of each issue

We could have this new format:

All interface will be in Chinese for both front end and back end

Monthly TOC

Post Layout

editing Interface in Chinese

The look and feel of the magazine site was based from
http://michaelhutagalung.com/arthemia/

• There are over 500 million active users
• About 70% of Facebook users reside outside of the US
• Over 250 million active users reside in the US
• 50% of active users log on to Facebook in any given day
• The average user has 130 friends
• People spend over 700 billion minutes per month on Facebook

For more details, please check Facebook Statistics or the demographics published at QuanCast.com

For strategical ideas on how to leverage Facebook strength and connection power, read the popular post by Tamar Weinberg:  How to Use Facebook for Business and Marketing

As mentioned in the post, many major corporations hire application specialists to custom-make their presence  on FaceBook.  I would like to introduce a few easy and free tools provided by FaceBook or 3rd party developers.  It won’t take long to implement and it’ll get you on the right track at a low cost.

Forward your contents to FaceBook

Automatically publish your WordPress post on your personal Facebook Profile or on your Facebook page

Reconnect with the networks you’ve built over the years.  You may send frequent emails or newsletters to these connections.  But as a friend on Facebook, your recent posts and activities are automatically published on their Profile Wall.  If they are interested, you’ll turn an old connection into a warm lead.

Add a Facebook LIKE button onto your own web page

Just add a Facebook LIKE button onto your homepage or pages in your website.  Your page’s thumbnails and links will show up on your visitor’s Profile Wall.  His/her FaceBook friends will also be prompted by the action.  Your website visitors therefore become a distribution channel through their Facebook user activities.

Login users with their existing accounts from Facebook

(the same feature applies for accounts from Twitter, Google, Yahoo!, LinkedIn,…)

People are tired of remembering their usernames and passwords on dozens of websites.   If your website asks for user sign-up and login, your visitor will likely not proceed to the registration process.   If they are Facebook, Gmail, or Yahoo mail users, this will be big relief.  Example: CNN.com allows for registration and login through an existing Facebook account.

My comments on CNN.com shows on my Profile Wall.  All my Facebook friends see it.

Benefits:

* Build rich user profiles by enabling your visitors to import their profile data from their social network or email accounts.
* Create new accounts without registering and maintaining another new username and password.
* Display verified identity and user icon of a preferred network on blog comments.

This feature is not just limited to Facebook. On one of the DCS posts, I added comments on the DCS site through two other account names.

FaceBook Fan Club box on your web pages

Show your Fan Club and stream their latest activities from FaceBook back to your web pages

The DCS’s fan club block is shown on every blog page on the DCS site.

Another example for ABLS Youth Group

Introduction of HuaYenUSA: a new series of slideshow which introduce overall HuaYenUSA by 6 sets of images.

for both Homepage and inside introduction, both are managed by slideshow admin tool, developed by DCS. For each slide image, editor may add title, caption, link destination, and a image.

This revision is initiated by SEO expectation to this custom marketing site. With all kinds of editing tool empowers the site editor on content updating jobs. We looking forward the improvement of its organic ranking in next few month.

It’s quite straight forward. That is the strategy to help all of us become more competitive in this global economic climate.

DCS provides end-to-end internet presence and marketing solutions:

• Provides blueprint of your internet presence
• Choice of cost-effective site structure and platform
• Deliver websites with built-in SEO elements and great user experience
• Be your internet buddy and train your operation staffs to be skillful in bringing up traffic and sales
• Plan and implement online marketing campaigns with effective measurements
• Provide around-the-clock support for urgent needs

In Reviewing 2008, DCS had

• Delivered its first website for a public traded company
• New industry sectors engaged
  • Stock Exchange
  • University/School
  • Music Sales
  • Motorcycle Parts Supply
• Technical skills sharpened, DCS is now more into
  • Embedded Search Engine Optimization, unknown as SEO, concept
  • Custom design of X-cart-based online store platform
  • Custom design of WordPress-based CMS/Marketing site development
  • Google Apps (Email, Calendar, Document, Presentation) implementation
• Website Revamping for Return Customers
  • DCS established as an internet buddy for many years (since 2001)
  • Clients request website facelifts
  • Clients considered a stronger internet presence
  • Clients could expand their service and product lines
  • DCS suggested more SEO solutions
  • DCS suggested better internet platform and solutions

The 1st version is a successful launch.  In terms of Google organic searching, it rapidly replace a local institution tried to cloak their school name.  In about one month after its full launching, the school site has presented a full spectrum of contents to market the University on the internet.  One of the key point is that we offered web page publishing tool to school staffs and faculty members.  The organic growing of contents and structure come to nature.

DCS developed  the online publishing tool for school staffs to maintain the website in these applications:

– School Degree / Department / Major
– Course List and detail description under each major
– Faculty Member List
– Extension program course list, Seminar List, Certification List
– News announcement
– Latest upcoming events roll up on homepage
Because of high volume of search query and click-through from Google search, Google adjusted its ranking and optimized the site links in about 3 weeks after the school site launched.

By this version, Nov 2008, school is introducing a series extension (Continuing Eduction Program) to promote and deliver the short-term and quickly changed Continuing Education programs.  It’s the focus on the phase II projects.

========quote from FBU AMHA pages ================
Whether you are an experienced practitioner or a beginner, our seminars will connect you to the rich culture and wisdom of Asian bodywork and qigong. Enroll in our seminars to learn a new skill, expand your current practice, earn Continuing Education units (CEUs), or simply join us for our ongoing weekly qigong classes. All classes are open to the general public, with the exception of the classes marked “Doctoral Level Class” which are for Licensed Acupuncturists only.
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[flickr album=72157610022036248 num=5 size=Medium]

1) Google Calendar
2) Job Posting (proprietary application)
3) Alumni Service Yellowpage (proprietary application)
4) Frequent Asked Questions (database application)
5) Virtual Tour in Slideshow

WordPress Plugin application/ development/modification

July 2008

It features
1) page to page language switching
2) full site editor updating privileges by Wordpress
3) integration of a few Wordpress plugins
– FAQ
– Slideshow
– Google Calendar
– Google Map
4) A few special programs for FBU
– Alumni Name List and Service Yellowpage
– Automatic Updated Sitemap
– Job Center
Over 120 pages in each language version

FiveBranches.edu

July 2008

Over 50 pages in each language version

http://www.Marketrade.com

July 2008