Custom Marketing

FiveBranches.edu Phase II Launched

DCS has launched the 1st University website design for FiveBranches.edu on July 2008.  Five Branches University is Offering Doctor of Acupuncture and Oriental Medicine, Masters in Traditional Chinese Medicine, and Massage school, Acupuncture and Oriental Medicine school in San Jose and Santa Cruz, California, since 1984.  The University Website design features school introduction, program course list, faculty list, financial aid , and accommodation in/off campus info to current and future students and visitors.


The 1st version is a successful launch.  In terms of Google organic searching, it rapidly replace a local institution tried to cloak their school name.  In about one month after its full launching, the school site has presented a full spectrum of contents to market the University on the internet.  One of the key point is that we offered web page publishing tool to school staffs and faculty members.  The organic growing of contents and structure come to nature.

DCS developed  the online publishing tool for school staffs to maintain the website in these applications:

– School Degree / Department / Major
– Course List and detail description under each major
– Faculty Member List
– Extension program course list, Seminar List, Certification List
– News announcement
– Latest upcoming events roll up on homepage
Because of high volume of search query and click-through from Google search, Google adjusted its ranking and optimized the site links in about 3 weeks after the school site launched.

By this version, Nov 2008, school is introducing a series extension (Continuing Eduction Program) to promote and deliver the short-term and quickly changed Continuing Education programs.  It’s the focus on the phase II projects.

========quote from FBU AMHA pages ================
Whether you are an experienced practitioner or a beginner, our seminars will connect you to the rich culture and wisdom of Asian bodywork and qigong. Enroll in our seminars to learn a new skill, expand your current practice, earn Continuing Education units (CEUs), or simply join us for our ongoing weekly qigong classes. All classes are open to the general public, with the exception of the classes marked “Doctoral Level Class” which are for Licensed Acupuncturists only.
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