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	<title>DCSproduction, Website Design in San Jose, SF Bay Area &#187; Search Engine Optimization</title>
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	<description>Website design, Search Engine Visibility, eCommerce, &#38; Online Marketing</description>
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		<title>Search Engine Optimization (SEO) for large quantity of products in your online store</title>
		<link>http://www.dcsproduction.com/search-engine-optimization/seo-large-quantity-items</link>
		<comments>http://www.dcsproduction.com/search-engine-optimization/seo-large-quantity-items#comments</comments>
		<pubDate>Mon, 13 Jun 2011 02:30:51 +0000</pubDate>
		<dc:creator>Alex Hu</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Custom Online Stores]]></category>
		<category><![CDATA[Customized X-cart]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[product brochure]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[shopping cart]]></category>

		<guid isPermaLink="false">http://www.dcsproduction.com/?p=3575</guid>
		<description><![CDATA[DCS developed a mass item production and management tool.  With A few simply clicks, store managers can generate hundreds of products, and afterward, adjust hundreds of product prices based on changes in materials and other details of the product.  It is an efficient tool in handling mass quantities of products.
Feel free to call Alex Hu for a special SEO design that catering your need.
(408) 929-]]></description>
				<content:encoded><![CDATA[<p>Industrial suppliers online stores have a special need. Their products are offered in a single picture, but each item varies in size, material, or functional specification.  Helping online shoppers locate your store and the page that displays the closest match to their search is a big challenge. Indeed, improved SEO is essential for automobile industries and companies selling after-market parts, machine parts, manufactural supplies, and safety signs online. DCS has the answer.</p>
<p><span id="more-3575"></span><br />
Your online store sells items with similar looks but different details, and their differences can be described in fixed patterns. Say your store also has a long list of stock items with similar needs. DCS has come up with a new approach and recently delivered a case of this nature. As evidenced by traffic reports and online sales, we think our approach is noteworthy.</p>
<p>Google search: site:weneedsigns.com.  You will get <a href="http://www.google.com/search?q=site%3Aweneedsigns.com&amp;sourceid=ie7&amp;rls=com.microsoft:en-us:IE-SearchBox&amp;ie=&amp;oe=#q=site:weneedsigns.com&amp;hl=en&amp;rls=com.microsoft:en-us:IE-SearchBox&amp;prmd=ivns&amp;ei=LkXoTcXwKIucsQOT-_TwDQ&amp;start=220&amp;sa=N&amp;bav=on.2,or.r_gc.r_pw.&amp;fp=71c6c4af87148765&amp;biw=1245&amp;bih=664" target="_blank"> 6,420 results</a>.  Within 1 to 2 month after the new Safety Sign department been introduced online, online shopper google for ANSI, OSHA, or bilingual safety signs, they should always see the item listings from WeNeedSigns on the 1st page of search results.</p>
<p>Similar demands are found in automobile after-market parts and accessories.  Most of these parts have only one look, but there are minor differences for different years and models.<br />
<img class="aligncenter size-full wp-image-3604" title="Search Engine Optimization (SEO) for large quantity of products in your online store" src="http://www.dcsproduction.com/wp-content/uploads/2011/06/auto_wheels_catalog.jpg" alt="Search Engine Optimization (SEO) for large quantity of products in your online store/search engine optimization " width="447" height="488" /></p>
<p><img class="aligncenter size-full wp-image-3605" title="Search Engine Optimization (SEO) for large quantity of products in your online store" src="http://www.dcsproduction.com/wp-content/uploads/2011/06/auto_wheels_1_look_172_choices-e1307809881972.jpg" alt="Search Engine Optimization (SEO) for large quantity of products in your online store/search engine optimization " width="600" height="332" /></p>
<p>Also, many industrial suppliers have similar needs. Their products all look the same in picture, but each item varies by size, material, or functional specification. In our case, the client is providing Safety Signs in the store. Any Safety Sign Face, i.e. icon + text message (eg. Danger: High Voltage) needs 16 types of size and material combination. If the store carries 500+ safety sign faces, its stock item could easily goes up to 8,000 items.</p>
<p><img class="aligncenter size-full wp-image-3602" title="Search Engine Optimization (SEO) for large quantity of products in your online store" src="http://www.dcsproduction.com/wp-content/uploads/2011/06/Safety_sign_catalog-e1307809978440.jpg" alt="Search Engine Optimization (SEO) for large quantity of products in your online store/search engine optimization " width="600" height="386" /><br />
<img class="aligncenter size-full wp-image-3603" title="Search Engine Optimization (SEO) for large quantity of products in your online store" src="http://www.dcsproduction.com/wp-content/uploads/2011/06/SEOed_item_list-e1307810017337.jpg" alt="Search Engine Optimization (SEO) for large quantity of products in your online store/search engine optimization " width="600" height="297" /></p>
<p>Many stores use the X-cart option and the variant feature to answer the above needs. DCS has different approaches to this issue. Here is why:<br />
1) The X-cart user manual, in the variant section, tells you that heavily reliance on the variant feature in your online store dramatically impacts and slows down server performance. As we have about, 500 sets of products, use of the variant option would be inefficient.</p>
<p>2) Considering search engine optimization (SEO). The closer the match the greater the chance and specific search will be found. That is, when we use the product title &#8220;Danger &#8211; High Voltage , Safety Aluminum Sign, 08&#8243; x 12&#8243;&#8221;, the product has a much higher chance to be directly located than if it were named &#8220;Danger &#8211; High Voltage Safety Sign.&#8221;<br />
<img class="aligncenter size-full wp-image-3610" title="Search Engine Optimization (SEO) for large quantity of products in your online store" src="http://www.dcsproduction.com/wp-content/uploads/2011/06/searchSafety_sign_google_resutls1.jpg" alt="Search Engine Optimization (SEO) for large quantity of products in your online store/search engine optimization " width="764" height="336" /></p>
<p>3) To support this SEO design, DCS has developed a mass item production and management tool.  With A few simply clicks, store managers can generate hundreds of products, and afterward, adjust hundreds of product prices based on changes in materials and other details of the product.  It is an efficient tool in handling mass quantities of products.<br />
Feel free to call Alex Hu for a special SEO design  that catering your need.<br />
(408) 929-4888</p>
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		</item>
		<item>
		<title>Transportation Site SEO updates</title>
		<link>http://www.dcsproduction.com/search-engine-optimization/transportation-site-seo-updates</link>
		<comments>http://www.dcsproduction.com/search-engine-optimization/transportation-site-seo-updates#comments</comments>
		<pubDate>Thu, 02 Sep 2010 05:18:27 +0000</pubDate>
		<dc:creator>Alex Hu</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO Marketing]]></category>
		<category><![CDATA[transportation]]></category>

		<guid isPermaLink="false">http://www.dcsproduction.com/?p=2761</guid>
		<description><![CDATA[Search engine optimization (SEO) is the last mile, the critical bridge, between businesses and their targeted customers.   With the huge amount of new web content appearing on the internet every day, a website undiscovered is a website wasted. DCS Production believes that the SEO strategy should be well planned from initiation&#8211; an embedded component in its website design.  Successfully established SEO brings benefits: Website owners will not have to worry about whether their website contents can be located in the search results of search engines such as Google or Bing, and many other SEs. The site&#8217;s organic ranking (search ]]></description>
				<content:encoded><![CDATA[<p>Search engine optimization (SEO) is the last mile, the critical bridge, between businesses and their targeted customers.   With the huge amount of new web content appearing on the internet every day, a website undiscovered is a website wasted.</p>
<p>DCS Production believes that the SEO strategy should be well planned from initiation&#8211; an embedded component in its website design.  Successfully established SEO brings benefits:</p>
<ol>
<li>Website owners will not have to worry about whether their website contents can be located in the search results of search engines such as Google or Bing, and many other SEs.</li>
<li>The site&#8217;s organic ranking (search engine results ranking without pay for it) will improve over time.</li>
<li>With SEO website structure built,  the posting of new website content will guarantee more frequent appearance in search engine results.</li>
</ol>
<p>In 2008, DCS production rebuilt the website of eCharterBus, a tour and transportation service provider based on San Francisco.  Since then, eCharterBus has received consistent Internet leads from its online inquiry form.</p>
<p><a href="http://www.dcsproduction.com/wp-content/uploads/2010/09/eCharterBus_4.jpg"><img class="alignnone size-full wp-image-2769" style="border: 1px solid black;" title="Transportation Site SEO updates" src="http://www.dcsproduction.com/wp-content/uploads/2010/09/eCharterBus_4.jpg" alt="Transportation Site SEO updates/search engine optimization " width="647" height="321" /></a></p>
<p style="padding-left: 30px;">The Conversion Funnel calculation determines the success of a SEO campaign:</p>
<p style="padding-left: 30px;">Number of visitors to the website *<br />
conversion rate (%) of visitors who sent in inquiries *<br />
conversion rate (%) of service providers successfully nailing the deals</p>
<p>Feedback from the client reveals that they are confident in their conversion rate as a small-scale website and company.   They were most interested in the improvement of their organic ranking, i.e. more presence, and higher ranking.  Also, they hoped to get their website ready before investing in Google AdWords.</p>
<p>Our client first provided a list of what they can offer in group transportation and revealed where their competitive strength lies. DCS Production researched search engine behavior and tested from real search results.</p>
<p><a href="http://www.dcsproduction.com/wp-content/uploads/2010/09/eCharterBus_1.jpg"><img class="alignnone size-full wp-image-2768" style="border: 1px solid black;" title="Transportation Site SEO updates" src="http://www.dcsproduction.com/wp-content/uploads/2010/09/eCharterBus_1.jpg" alt="Transportation Site SEO updates/search engine optimization " width="632" height="585" /></a></p>
<p>We generated a huge pool of optimized keywords from all aspects of group  transportation.  With the material ready, DCS copywriters wrote the  service description page in 15 subsets.  We confirmed with the client that this method provides the best and most accurate web presentation of eChartBus.</p>
<p><a href="http://www.dcsproduction.com/wp-content/uploads/2010/09/eCharterBus_2.jpg"><img class="alignnone size-full wp-image-2770" style="border: 1px solid black;" title="Transportation Site SEO updates" src="http://www.dcsproduction.com/wp-content/uploads/2010/09/eCharterBus_2.jpg" alt="Transportation Site SEO updates/search engine optimization " width="625" height="563" /></a></p>
<p>Publishing these newly SEO-based pages is not the last step.  <a href="/search-engine-optimization/google-base-xml-sitemap-uploading" target="_blank">Adjustment and tracking</a> is the 2nd part of the task.  We will cover more details in a few months.</p>
]]></content:encoded>
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		<item>
		<title>Alleged Negative SEO Ranking Factors</title>
		<link>http://www.dcsproduction.com/search-engine-optimization/alleged-nagative-seo-ranking-factors</link>
		<comments>http://www.dcsproduction.com/search-engine-optimization/alleged-nagative-seo-ranking-factors#comments</comments>
		<pubDate>Wed, 24 Sep 2008 04:12:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[domain]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google ranking]]></category>
		<category><![CDATA[javascript]]></category>
		<category><![CDATA[page]]></category>
		<category><![CDATA[real estate]]></category>
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		<guid isPermaLink="false">http://www.dcsproduction.com/blog/?p=1180</guid>
		<description><![CDATA[List of Alleged Negative SEO Ranking Factors on your website by experience]]></description>
				<content:encoded><![CDATA[<p><a name="top"></a></p>
<table border="1" cellspacing="1" cellpadding="6" width="580">
<tbody>
<tr bgcolor="#cccccc">
<td colspan="3" bgcolor="#ccff00"><span style="color: #0000ff;">2. Alleged<span style="color: #ff3300;"> Negative<span style="color: #0000ff;"> ON-Page SEO Google Ranking Factors (24) </span></span></span></td>
</tr>
<tr bgcolor="#cccccc">
<td>Factor </p>
<p>#</td>
<td>NEGATIVE </p>
<p>ON-Page SEO Factors</td>
<td align="middle">Brief Note</td>
</tr>
<tr>
<td>39</td>
<td>Text presented in graphics form only </p>
<p>No ACTUAL body text on the page</td>
<td>Text represented graphically is invisible to search engines.</td>
</tr>
<tr>
<td>40</td>
<td>Affiliate site?</td>
<td>The Florida update went after affiliates with a vengeance &#8211; flower and travel affiliates were hit hard &#8211; cookie-cutter sites with massive inter-linking, but little unique content. Subsequent updates have also targeted affiliates.</td>
</tr>
<tr>
<td>41</td>
<td><a href="http://www.google.com/search?hl=en&amp;q=google+over+optimization+penalty&amp;btnG=Google+Search">Over optimization penalty</a> (OOP)</td>
<td>Penalty for over-compliance with well-established, accepted web optimization practices. Too high keyword repetition (keyword stuffing) may get you the OOP. Overuse of H1 tags has been mentioned. Meta-tag stuffing.</td>
</tr>
<tr>
<td>42</td>
<td>Link to a bad neighborhood</td>
<td>Don&#8217;t link to <a href="http://www.google.com/search?hl=en&amp;q=google+webmasters+guidelines">link farms, FFAs (Free For All&#8217;s)</a> </p>
<p>Also, don&#8217;t forget to check the Google status of EVERYONE you link to periodically. A site may go &#8220;bad&#8221;, and you can end up being penalized, even though you did nothing. For instance, some failed real estate sites have been switched to p0rn by unscrupulous webmasters, for the traffic. This is not good for you, if you are linking to the originally legitimate URL.</td>
</tr>
<tr>
<td>43</td>
<td>Redirect thru refresh metatags</td>
<td>Don&#8217;t <em>immediately</em> send your visitor to another page other than the one he/ she clicked on, using meta refresh.</td>
</tr>
<tr>
<td>44</td>
<td>Vile language &#8211; ethnic slur</td>
<td>Including the <a href="adsense-stop-words.htm">George Carlin 7 bad words</a> you can&#8217;t say on TV, plus the 150 or so that followed. Don&#8217;t shoot yourself right straight in the foot. Also, avoid combinations of normal words, which when used together, become something else entirely &#8211; such as the word juice, and the word l0ve. See why I wrote that zero? I don&#8217;t even want to get a proximity penalty, either. Paranoia, or caution? You decide. I always want to try to put my &#8220;best foot forward&#8221;.</td>
</tr>
<tr>
<td>45</td>
<td><a href="http://forums.seochat.com/t1463/s.html&amp;highlight=poison+words">Poison words</a></td>
<td>The word &#8220;Links&#8221; in a title tag has been suggested to be a bad idea. Here is my list of <a href="adsense-stop-words.htm">Poison Words for Adsense</a>. This penalty has been loosened &#8211; many of these words now appear in normal context, with no problems. But watch your step.</td>
</tr>
<tr>
<td>46</td>
<td><a href="http://www.google.com/search?hl=en&amp;lr=&amp;ie=ISO-8859-1&amp;q=google+excessive+cross-linking&amp;btnG=Google+Search">Excessive cross-linking</a></td>
<td> </td>
</tr>
<tr>
<td>47</td>
<td>Stealing images/ text blocks from another domain</td>
<td>Copyright violation &#8211; Google responds strongly </p>
<p>if you are reported. ref egol</p>
<p><a href="http://www.google.com/dmca.html">File Google DMCA</a></td>
</tr>
<tr>
<td>48</td>
<td><a href="http://www.google.com/search?hl=en&amp;lr=&amp;ie=ISO-8859-1&amp;q=google+keyword+stuffing&amp;btnG=Google+Search">Keyword stuffing</a> threshold</td>
<td>In body, meta tags, alt text, etc. = demotion</td>
</tr>
<tr>
<td>49</td>
<td>Keyword dilution</td>
<td>Targeting too many unrelated keywords on a page, which would detract from theming, and reduce the importance of your REALLY important keywords.</td>
</tr>
<tr bgcolor="#ffffff">
<td>50</td>
<td>Page edit &#8211; can reduce consistency</td>
<td>Google patent - </p>
<p>Google is now switching between a &#8220;newer&#8221; cache, and several &#8220;older&#8221; caches, frequently drawing from BOTH at the same time.</p>
<p>This was possibly implemented to frustrate SERP manipulators. Did your last edit substantially alter your keywords, or theme? Expect noticeable SERP bouncing.</td>
</tr>
<tr bgcolor="#ffffff">
<td>51</td>
<td>Frequency of Content Change</td>
<td>Google patent &#8211; Too frequent = bad</td>
</tr>
<tr bgcolor="#ffffff">
<td>52</td>
<td>Freshness of Anchor Text</td>
<td>Google patent &#8211; Too frequent = bad</td>
</tr>
<tr>
<td>53</td>
<td>Dynamic Pages</td>
<td>Problematic &#8211; know pitfalls &#8211; shorten URLs, reduce variables, lose the session IDs</td>
</tr>
<tr>
<td>54</td>
<td><a href="http://www.google.com/search?hl=en&amp;lr=&amp;ie=ISO-8859-1&amp;q=google+excessive+javascript">Excessive Javascript</a></td>
<td>Don&#8217;t use for redirects, or hiding links</td>
</tr>
<tr>
<td>55</td>
<td>Flash page &#8211; NOT</td>
<td>Most (all-?) SE spiders can&#8217;t read Flash content </p>
<p>Provide an HTML alternative, or experience lower SERP positioning.</td>
</tr>
<tr>
<td>56</td>
<td>Use of Frames</td>
<td>Spidering <a href="http://forums.seochat.com/t694/s.html">Problems with Frames</a> &#8211; STILL</td>
</tr>
<tr>
<td>57</td>
<td>Robot exclusion &#8220;no index&#8221; tag</td>
<td>Intentional self-exclusion</td>
</tr>
<tr>
<td>58</td>
<td>Single pixel links</td>
<td>A red flag &#8211; one reason only &#8211; a sneaky link.</td>
</tr>
<tr>
<td>59</td>
<td>Invisible text</td>
<td>OK &#8211; No penalty &#8211; <a href="http://www.google.com/search?hl=en&amp;q=google+webmasters+guidelines">Google advises against this</a>. </p>
<p>(The text is the same color as the background, and hence cannot be seen by the viewer, but can be visible to the search engine spiders.) I believe Google does penalize for hidden text, since it is an attempt to manipulate rank. Although they don&#8217;t catch everyone.</td>
</tr>
<tr>
<td>60</td>
<td valign="top">Gateway, doorway page </p>
<p>(I see changes here &#8211; not only does the doorway page disappear, but the main page gets pushed down, as well &#8211; this is a welcome fix.)</td>
<td><span style="text-decoration: line-through;">OK &#8211; No</span> penalty &#8211; <a href="http://www.google.com/search?hl=en&amp;q=google+webmasters+guidelines">Google advises against this</a>. </p>
<p>Google used to reward these pages.</td>
</tr>
<tr>
<td>61</td>
<td>Duplicate content (YOUR&#8217;S)</td>
<td>OK &#8211; No penalty &#8211; <a href="http://www.google.com/search?hl=en&amp;q=google+webmasters+guidelines">Google advises against this</a>. </p>
<p>Google picks one (usually the oldest), and shoves it to the top, and pushes the second choice down. This has been a big issue with stolen content &#8211; the thief usurps your former position with YOUR OWN content.</td>
</tr>
<tr>
<td>62</td>
<td>HTML code violations </p>
<p><span style="color: #ff0000;">(The big G does not even use DOCTYPE declarations, required for <a href="http://validator.w3.org/">W3C</a><span style="color: #ff0000;"> validation.)</span></span></td>
<td>Doesn&#8217;t matter &#8211; <a href="http://www.google.com/search?hl=en&amp;q=google+webmasters+guidelines">Google advises against this</a>. </p>
<p>Unless of course, the page is totally FUBAR.</p>
<p>Simple HTML verification is NOT required (but advised, since it could contribute to your page quality factor &#8211; PQF).</td>
</tr>
<tr>
<td> </td>
<td valign="top">Since the above 4 items are so controversial, I would like to add this comment: </p>
<p>There are many things that Google would LIKE to have webmasters do, but that they simply cannot control, due to logistical considerations. Their only alternative is to foment fear and doubt by implying that any violation of their &#8220;suggestions&#8221; will result in swift and fierce demotion.</p>
<p><span style="color: #ff0000;">(This is somewhat dated &#8211; G is fixing these things.)</span></td>
<td valign="top">IN GENERAL, this works pretty well to keep webmasters in line. The fallacy of this is that attentive webmasters can readily observe continuing, blatant exceptions to these official pronouncements. </p>
<p>There are many anecdotes about Goggle &#8220;taking care&#8221; of a problem. Google states that they do not provide hand-tweaked &#8220;boosts&#8221;, but are silent about hand-tweaked demotions. They occur, for sure. To believe otherwise is naive. Wouldn&#8217;t YOU swat the most obnoxious flies? I would.</p>
<p>It is becoming easier to determine the best thing to do. Try to avoid any Google penalties or demotions.<a name="positive-off"></a></td>
</tr>
<tr>
<td>119</td>
<td valign="top"><a href="http://www.threadwatch.org/node/12111">Phrase-based ranking</a>, filters, penalties</td>
<td valign="top">Feb. 2007 &#8211; Google patent granted. Do not use phrases that have been associated and correlated with known spamming techniques, or you will be penalized. What phrases? Ahh, you tell me.</td>
</tr>
</tbody>
</table>
<table border="1" cellspacing="1" cellpadding="6" width="580">
<tbody>
<tr bgcolor="#ccff00">
<td colspan="4">Alleged NEGATIVE OFF-Page SEO Google Ranking Factors (13)</td>
</tr>
<tr bgcolor="#cccccc">
<td>Note</td>
<td>Factor </p>
<p>#</td>
<td>NEGATIVE </p>
<p>OFF-Page SEO Factors</td>
<td>Brief Note</td>
</tr>
<tr>
<td>-</td>
<td>120 </p>
<p>(added)</td>
<td>Traffic Buying</td>
<td>Have you paid a company for web traffic? It is probably low quality traffic, with a zero conversion rate. Some providers of traffic for traffic&#8217;s sake may be considered &#8220;bad neighborhoods&#8221;. Can Google discount your traffic (for true popularity), because they know it&#8217;s mostly phony? </p>
<p>Have you read about <a href="http://www.google.com/search?hl=en&amp;lr=&amp;ie=ISO-8859-1&amp;q=traffic+power">Traffic Power</a>?</td>
</tr>
<tr bgcolor="#ffffff">
<td valign="top">22-29</td>
<td valign="top">106</td>
<td valign="top"><a href="http://www.google.com/search?q=%22temporal+link+analysis%22&amp;hl=en&amp;lr=&amp;ie=UTF-8&amp;start=0&amp;sa=N">Temporal Link Analysis</a></td>
<td>In a nut shell, old links are valued, new links are not. </p>
<p>This is intended to thwart rapid incoming link accumulation, accomplished through the tactic of link buying.</p>
<p>Just one of the sandbox factors.</td>
</tr>
<tr bgcolor="#ffffff">
<td>18</td>
<td>107</td>
<td>Change of Meanings</td>
<td>Query meaning changes over time, due to current events</td>
</tr>
<tr>
<td valign="top">BAD</td>
<td valign="top">108</td>
<td valign="top">Zero links to you</td>
<td>You MUST have at least 1 (one) incoming link (back link) from some website somewhere, that Google is aware of, to REMAIN in the index.</td>
</tr>
<tr bgcolor="#ffffff">
<td valign="top">BAD</td>
<td valign="top">109</td>
<td valign="top">Link-buying (Very good <span style="color: #ff0000;">IF you don&#8217;t get caught, </p>
<p>but don&#8217;t do it -</p>
<p>when caught, the penalty isn&#8217;t worth it.)</p>
<p> </p>
<p></span></td>
<td>Google patent &#8211; Google hates link-buying, because it corrupts their PR model in the worst way possible. </p>
<p>1. Does your page have links it really doesn&#8217;t merit?</p>
<p>2. Did you get tons of links in a short time period?</p>
<p>3. Do you have links from high-PR, unrelated sites?</td>
</tr>
<tr bgcolor="#ffffff">
<td>41, 42</td>
<th> 110</th>
<td>Prior Site Ranking</td>
<td>Google patent &#8211; High = Good</td>
</tr>
<tr>
<td valign="top">BAD</td>
<td valign="top">111</td>
<td valign="top">Cloaking</td>
<td>Google <a href="http://www.google.com/webmasters/faq.html">promises to Ban</a>! (Presenting one webpage to the search engine spider, and another webpage to everybody else.)</td>
</tr>
<tr>
<td valign="top"> </td>
<td valign="top">112</td>
<td valign="top">Links from bad neighborhoods, affiliates</td>
<td>Google says that incoming links from bad sites can&#8217;t hurt you, because you can&#8217;t control them. Ideally, this would be true. </p>
<p>However, some speculate otherwise, esp., when other associated factors are thrown into the mix, such as web rings.</td>
</tr>
<tr>
<td valign="top">BAD</td>
<td valign="top">113</td>
<td valign="top">Penalties &#8211; resulting from </p>
<p>Domain Hijacking</p>
<p>(work with Google to fix)</td>
<td>Should result in IMPRISONMENT, forthwith! </p>
<p>Grand Theft, mandatory minimum sentence.</p>
<p>The criminal COPIES your entire website, and HOSTS it elsewhere, with . . . a few changes.</td>
</tr>
<tr>
<td>-</td>
<td valign="top">114</td>
<td valign="top">Penalty &#8211; Google TOS violation</td>
<td>WMG is the worst offender &#8211; gobbles up tons of Google server time by nervous Nellie webmasters. Google even <a href="http://www.google.com/search?hl=en&amp;q=google+webmasters+guidelines">mentions them by name</a>. I think that Google will spank you when you cross the threshold, of say, 100 queries per day for the same term, from the same IP. Google can block your IP. Get a Google API.</td>
</tr>
<tr>
<td> </td>
<td valign="top">115</td>
<td valign="top">Server Reliability &#8211; S/B &gt;99.9%</td>
<td>What is your uptime? Ever notice a daily time when your server is unavailable, like about 1:30 AM? How diligent must Googlebot be? This is the worst reason to get dropped &#8211; you just aren&#8217;t there! An ISP maintenance interruption can cause delisting..</td>
</tr>
<tr>
<td>-</td>
<td valign="top">116</td>
<td valign="top"><span style="text-decoration: line-through;">No more room</span> </p>
<p>Pages being dropped from large sites</td>
<td>Google now has over 8 Gigs of indexed pages. </p>
<p>Thousands of pages are disappearing from various huge websites, but I think that it is G just cleaning house, by dumping computer-generated pages.</td>
</tr>
<tr>
<td>HOT </p>
<p><a name="101"></a></td>
<td valign="top">117</td>
<td valign="top">Rank Manipulation by </p>
<p>Competitor Attack (1. Content theft causing you to get a duplicate content penalty, even though your content is the original. People are still stealing my content, but nobody trumps me (in Google) with my own content &#8211; hats off to Google.) Examples -</p>
<p><a href="http://forums.seochat.com/t46712/s.html"><span style="color: #ff0000;">Site-Wide Link Attack</span></a></p>
<p><span style="color: #000000;">and</span></p>
<p><a href="http://www.webmasterworld.com/forum30/28330.htm"><span style="color: #ff0000;">302 Redirect Attack</span></a></p>
<p><span style="color: #000000;">and</span></p>
<p><a href="http://www.webmasterworld.com/forum30/28329.htm"><span style="color: #ff0000;">Hijacker Attack</span></a></td>
<td>Impossible by Google definition (except for a few nasty tricks, like making your competition appear to be link spammers) </p>
<p>Ideally, there SHOULD be nothing that your competition can do to directly hurt your rankings. However, an astute observer noticed that Google changed their website to read :</p>
<p>Old verbiage = &#8220;There is nothing a competitor can do to harm your ranking &#8230;&#8221;</p>
<p>New verbiage = &#8220;There is <a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en-uk&amp;answer=34449">ALMOST nothing</a> a competitor can do &#8230;&#8221;</p>
<p>An obvious concession that Google thinks that at least some dirty tricks work!</p>
<p>Of course, there will always be new ones!</td>
</tr>
<tr>
<td valign="top">-</td>
<td valign="top">118</td>
<td valign="top">Bouncing Ball Algorithm</td>
<td><span style="text-decoration: line-through;"><br />
</span>G has moved to a daily dance. Multiple changing factors are applied daily. GOOD LUCK NOW on trying to figure things out! </p>
<p>IN ADDITION, some the above factors are being &#8220;tweaked&#8221; daily. Not only are the &#8220;weights&#8221; of the factors changed, but the formula itself changes. Change is the only constant.</p>
<p>An algo change can boost or demote your site. I put this in the negative factors section, because your position is never secure, unless of course, you are huge (PR=7 or greater). If you simply cannot achieve top position, your only alternative to first page SERP exposure may be <a href="http://adwords.google.com/select/Login">Google Ad Words</a> (you pay for exposure).</p>
<p>Today, I searched for an extremely competitive &#8220;2-word term&#8221;, and I found that NOT ONE of the top ten Google SERPs had even one of the words on the page.</p>
<p>YOWSA!</p>
<p>Today&#8217;s theory &#8211; when it doesn&#8217;t matter, anybody can get #1 in a second, if they know the on-page rules. BUT, after a certain &#8220;commercial competitive level&#8221;, the &#8220;semantic analysis&#8221; algo kicks in, and less becomes more. The keyword density rules are flipped upon their noggins. I think that we are witnessing the evolution of search engine anti-seo sophistication, right before our very eyes. Fun stuff.</td>
</tr>
</tbody>
</table>
<p><a href="#top"><span style="text-decoration: underline;">Top</span></a></p>
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		<title>Alleged Positive SEO Ranking Factors</title>
		<link>http://www.dcsproduction.com/search-engine-optimization/alleged-positive-seo-ranking-factors</link>
		<comments>http://www.dcsproduction.com/search-engine-optimization/alleged-positive-seo-ranking-factors#comments</comments>
		<pubDate>Wed, 24 Sep 2008 03:24:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[google ranking SEO]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.dcsproduction.com/blog/?p=1150</guid>
		<description><![CDATA[List of Alleged Positive SEO Ranking Factors in your website by experience]]></description>
				<content:encoded><![CDATA[<table border="0" cellspacing="0" cellpadding="4" width="590">
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<h4>Alleged Positive ON-Site SEO Ranking Factors</h4>
</td>
</tr>
<tr>
<td width="96" valign="top">Factor #.</td>
<td width="221" valign="top">POSITIVE ON-Site SEO Factors.</td>
<td width="361" valign="top">Brief Information.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">1.</span></td>
<td valign="top">KEYWORDS.</td>
<td valign="top">Google patent &#8211; Topic extraction For keyword selection, try &#8211; <a href="http://www.google.com/trends">Google Trends</a>.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">1-1.</span></td>
<td valign="top">Keyword in URL.</td>
<td valign="top">First word is best, second is second best, etc..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">1-2.</span></td>
<td valign="top">Keyword in Domain name.</td>
<td valign="top">Same as in page-name-with-hyphens..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">1-3.</span></td>
<td valign="top"><span style="font-size: 10pt; font-family: Verdana;">Keywords &#8211; Header.</span></td>
<td valign="top">Keyword in Title tag &#8211; close to beginning Title tag 10 &#8211; 60 characters, no special characters..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">2.</span></td>
<td valign="top">Keyword in Title tag.</td>
<td valign="top">.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">2-1.</span></td>
<td valign="top">Keyword in Description meta tag.</td>
<td valign="top">Shows theme of web site &#8211; less than 200 chars. Google no longer &#8220;relies&#8221; upon this tag, but will often use it..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">2-2.</span></td>
<td valign="top">Keyword in Keyword meta tag.</td>
<td valign="top">Shows theme &#8211; less than 10 words. Every word in this tag MUST appear somewhere in the body text. If not, it can be penalized for irrelevance. No single word should appear more than twice. If not, it may be considered spam. Google purportedly no longer uses this tag, but others do..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana;">3.</span></td>
<td valign="top">Keywords &#8211; Body.</td>
<td valign="top">.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">3-1.</span></td>
<td valign="top">Keyword density in body text.</td>
<td valign="top">5 &#8211; 20% &#8211; (all keywords/ total words) Some report topic sensitivity &#8211; the keyword spamming threshold % varies with the topic..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">3-2.</span></td>
<td valign="top">Individual keyword density.</td>
<td valign="top">1 &#8211; 6% &#8211; (each keyword/ total words)..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">3-3.</span></td>
<td valign="top">Keyword in H1, H2 and H3.</td>
<td valign="top">Use H(x) font style tags appropriately..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">3-4.</span></td>
<td valign="top">Keyword font size.</td>
<td valign="top">Strong is treated the same as bold, italic is treated the same as emphasis..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">3-5.</span></td>
<td valign="top">Keyword proximity (for 2+ keywords).</td>
<td valign="top">Directly adjacent is best..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">3-6.</span></td>
<td valign="top">Keyword phrase order.</td>
<td valign="top">Does word order in the page match word order in the query? Try to anticipate query, and match word order..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">3-7.</span></td>
<td valign="top">Keyword prominence (how early in page/tag)</p>
<p>.</td>
<td valign="top">Can be important at top of page, in bold, in large font.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">4.</span></td>
<td valign="top">Keywords &#8211; Other.</td>
<td valign="top">.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">4-1.</span></td>
<td valign="top">Keyword in alt text.</td>
<td valign="top">Should describe graphic &#8211; Do NOT fill with spam (Was part of Google Florida OOP &#8211; tripped a threshold &#8211; may still be in effect to some degree as a red flag, when summed with all other on-page optimization &#8211; total page optimization score &#8211; TPOS)..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">4-2.</span></td>
<td valign="top">Keyword in links to site pages (anchor text).</td>
<td valign="top">Links out anchor text use keyword?.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">5.</span></td>
<td valign="top">NAVIGATION &#8211; INTERNAL LINKS.</td>
<td valign="top">.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">5-1.</span></td>
<td valign="top">To internal pages- keywords?.</td>
<td valign="top">Link should contain keywords. The filename &#8220;linked to&#8221; should contain the keywords. Use hyphenated filenames, but not long ones &#8211; two or three hyphens only..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">5-2.</span></td>
<td valign="top">All Internal links valid?.</td>
<td valign="top">Validate all links to all pages on site..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">5-3.</span></td>
<td valign="top">Efficient &#8211; tree-like structure.</td>
<td valign="top">TRY FOR two clicks to any page &#8211; no page deeper than 4 clicks..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">5-4.</span></td>
<td valign="top">Intra-site linking.</td>
<td valign="top">Appropriate links between lower-level pages..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">6.</span></td>
<td valign="top">NAVIGATION &#8211; OUTGOING LINKS.</td>
<td valign="top">.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">6-1.</span></td>
<td valign="top">To external pages- keywords?.</td>
<td valign="top">Google patent &#8211; Link only to good sites. Do not link to link farms. CAREFUL &#8211; Links can and do go bad, resulting in site demotion. Unfortunately, you must devote the time necessary to police your outgoing links &#8211; they are your responsibility..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">6-2.</span></td>
<td valign="top">Outgoing link Anchor Text.</td>
<td valign="top">Google patent &#8211; Should be on topic, descriptive..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">6-3.</span></td>
<td valign="top">Link stability over time.</td>
<td valign="top">Google patent &#8211; Avoid &#8220;Link Churn&#8221;..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">6-4.</span></td>
<td valign="top">All External links valid?.</td>
<td valign="top">Validate all links periodically..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">6-5.</span></td>
<td valign="top">Less than 100 links out total.</td>
<td valign="top">Google says <a href="http://www.google.com/webmasters/guidelines.html">limit to 100</a>, but readily accepts 2-3 times that number. ref 2k.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">7.</span></td>
<td valign="top">OTHER ON-Page Factors.</td>
<td valign="top">.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">7-1.</span></td>
<td valign="top">Domain Name Extension (Top Level Domain &#8211; TLD).</td>
<td valign="top"><span style="font-weight: bold;">.govsites seem to be the highest status <span style="font-weight: bold;">.edusites seem to be given a high status <span style="font-weight: bold;">.orgsites seem to be given a high status <span style="font-weight: bold;">.comsites excel in encompassing all the spam/ crud sites, resulting in the need for the highest scrutiny/ action by Google. Perhaps one would do well with the new .info domain class.<br />
</span></span></span></span></td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">7-2.</span></td>
<td valign="top">File Size.</td>
<td valign="top">Try not to exceed 100K page size (however, some subject matter, such as this page, requires larger file sizes). Smaller files are preferred &lt;40K (lots of them)..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">7-3.</span></td>
<td valign="top">Hyphens in URL .</td>
<td valign="top">Preferred method for indicating a space, where there can be no actual space One or two= excellent for separating keywords (i.e., pet-smart, pets-mart) Four or more= BAD, starts to look spammy Ten = Spammer for sure, demotion probable?.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">7-4.</span></td>
<td valign="top">Freshness of Pages.</td>
<td valign="top">Google patent &#8211; Changes over time <span style="font-weight: bold;">Newer the better &#8211; if news, retail or auction! Google likes fresh pages.</span></td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">7-5.</span></td>
<td valign="top">Freshness &#8211; Amount of Content Change.</td>
<td valign="top">New pages &#8211; Ratio of old pages to new pages..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">7-6.</span></td>
<td valign="top">Freshness of Links.</td>
<td valign="top">Google patent &#8211; May be good or bad Excellent for high-trust sites May not be so good for newer, low-trust sites..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">7-7.</span></td>
<td valign="top">Frequency of Updates.</td>
<td valign="top">Frequent updates = frequent spidering = newer cache..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">7-8.</span></td>
<td valign="top"><a href="http://www.webmasterworld.com/forum34/68.htm"></a> <a href="http://www.webmasterworld.com/forum34/68.htm">Page Theming</a>.</td>
<td valign="top">Page exhibit theme? General consistency?.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">7-9.</span></td>
<td valign="top"><a href="http://www.google.com/search?hl=en&amp;lr=&amp;ie=ISO-8859-1&amp;q=keyword+stemming+google"></a> <a href="http://www.google.com/search?hl=en&amp;lr=&amp;ie=ISO-8859-1&amp;q=keyword+stemming+google">Keyword stemming</a>.</td>
<td valign="top">Stem, stems, stemmed, stemmer, stemming, stemmist, stemification..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">7-10.</span></td>
<td valign="top"><a href="http://www.searchguild.com/article39.html"></a> <a href="http://www.searchguild.com/article39.html">Applied Semantics</a>.</td>
<td valign="top">Synonyms, <a title="Google Watch" href="http://www.google-watch.org">CIRCA white paper</a> .</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">7-11.</span></td>
<td valign="top">LSI.</td>
<td valign="top"><a href="http://www.cs.utk.edu/%7Elsi/"></a> <a href="http://www.cs.utk.edu/%7Elsi/">Latent Semantic Indexing</a> &#8211; Speculation, no proof yet.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">7-12.</span></td>
<td valign="top">URL length.</td>
<td valign="top">Keep it minimized &#8211; use somewhat less than the 2,000 characters allowed by IE &#8211; less than 100 is good, less is even better..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">8.</span></td>
<td valign="top">OTHER ON- SITE Factors.</td>
<td valign="top">.</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">8-1.</span></td>
<td valign="top">Site Size &#8211; Google likes big sites.</td>
<td valign="top">Larger sites are presumed to be better funded, better organized, better constructed, and therefore better sites. Google likes LARGE sites, for various reasons, not all positive. This has resulted in the advent of machine-generated 10,000-page spam sites &#8211; size for the sake of size. Google has caught on and dumped millions of pages, or made them supplemental..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">8-2.</span></td>
<td valign="top">Site Age.</td>
<td valign="top">Google patent &#8211; Old is best. Old is Golden..</td>
</tr>
<tr>
<td width="96" align="center" valign="top"><span style="font-family: Verdana; ">8-3.</span></td>
<td valign="top">Age of page vs. age of site.</td>
<td valign="top">Age of page vs. age of other pages on site Newer pages on an older site will get faster recognition..</td>
</tr>
<tr>
<td colspan="3" height="20"></td>
</tr>
<tr bgcolor="#ff9999">
<td colspan="3">Alleged POSITIVE OFF-Page SEO Google Ranking Factors (43)</td>
</tr>
<tr>
<td width="96">Factor #</td>
<td>POSITIVE</p>
<p>OFF-Page SEO Factors</td>
<td align="middle">Brief Note</td>
</tr>
<tr bgcolor="#ffffff">
<td colspan="3">INCOMING LINKS :</td>
</tr>
<tr bgcolor="#ffffff">
<td>63</td>
<td><span style="color: #006600;">Page Rank</span></td>
<td>Based on the Number and Quality of links to you</p>
<p>Google link reporting continues to display just a SMALL fraction of your actual backlinks, and they are NOT just greater than PR4 &#8211; they are mixed.</td>
</tr>
<tr>
<td valign="top">64</td>
<td valign="top">Total incoming links (&#8220;backlinks&#8221;)</td>
<td>Historically, FAST counted best (<a href="http://www.alltheweb.com">www.alltheweb.com</a>).</p>
<p>No more &#8211; Yahoo (parent) broke it.</p>
<p>In Yahoo search, type in:</p>
<p><a href="http://search.yahoo.com">linksite:www.domain-name.com</a></p>
<p>linkdomain:www.domainname.com</p>
<p>Try MSN -</p>
<p><a href="http://beta.search.msn.com/">http://beta.search.msn.com</a></p>
<p>Use link:www.domainname.com</p>
<p><span style="text-decoration: underline;">Current TYPICAL Backlink Reporting Ratios</span>-</p>
<p>Google &#8211; 30 links</p>
<p>MSN &#8211; 1,000 links</p>
<p>Yahoo &#8211; 3,000 links</td>
</tr>
<tr>
<td valign="top">65</td>
<td valign="top">Incoming links from high-ranking pages</td>
<td>In 2004, Google used to count (report) the links from all PR4+ pages that linked to you. In 2005-2006, Google reported only a small fraction of the links, in what seemed like an almost random manner. In Feb. 2007, Google markedly upgraded (increased) the number of links that they report.</td>
</tr>
<tr bgcolor="#ffffff">
<td valign="top">66</td>
<td valign="top">Acceleration of link popularity</p>
<p>(&#8220;. . . used to be a good thing&#8221; &#8230; Martha)</td>
<td>Google patent</p>
<p>Link acquisition speed boost &#8211; speculative</p>
<p>Too fast = artificial? Cause of -30 penalty?</p>
<p>Sandbox penalty imposed if new site?</td>
</tr>
<tr bgcolor="#ffffff">
<td colspan="3">FOR EACH INCOMING LINK :</td>
</tr>
<tr>
<td valign="top">67</td>
<td valign="top">Page rank of the referring page</td>
<td>Based on the quality of links to you</td>
</tr>
<tr>
<td valign="top">68</td>
<td valign="top"><span style="color: #006600;">Anchor text of inbound link to you</span></td>
<td>Contains keyword, key phrase?</p>
<p>#1 result in SERP does NOT EVEN need to have the keyword(s) on the page, ANYWHERE!!! What does that tell you? (Enables <a href="http://www.google.com/search?hl=en&amp;ie=ISO-8859-1&amp;q=google+bombing">Google-bombing</a>- search for &#8220;miserable failure&#8221;)</td>
</tr>
<tr bgcolor="#ffffff">
<td>69</td>
<td>Age of link</td>
<td>Google patent &#8211; Old = Good.</td>
</tr>
<tr bgcolor="#ffffff">
<td>70</td>
<td>Frequency of change of anchor text</td>
<td>Google patent &#8211; Not good. Why would you do that?</td>
</tr>
<tr>
<td>71</td>
<td>Popularity of referring page</td>
<td>Popularity = desirability, respect</td>
</tr>
<tr>
<td>72</td>
<td># of outgoing links on referrer page</td>
<td>Fewer is better &#8211; makes yours more important</td>
</tr>
<tr>
<td>73</td>
<td>Position of link on referrer page</td>
<td>Early in HTML is best</td>
</tr>
<tr>
<td>74</td>
<td>Keyword density on referring page</td>
<td>For search keyword(s)</td>
</tr>
<tr>
<td>75</td>
<td>HTML title of referrer page</td>
<td>Same subject/ theme?</td>
</tr>
<tr bgcolor="#ffffff">
<td height="61" valign="top">76</td>
<td valign="top"><span style="color: #009900;">Link from &#8220;Expert&#8221; site?</span></td>
<td>Google patent &#8211; Big time boost (<a href="http://www.google.com/search?hl=en&amp;q=google+patent+hilltop+algorithm">Hilltop Algorithm</a>)</p>
<p>Recently reported to give a big boost !</td>
</tr>
<tr>
<td>77</td>
<td>Referrer page &#8211; Same theme</td>
<td>From the same or related theme? BETTER</td>
</tr>
<tr>
<td>78</td>
<td>Referrer page &#8211; Different theme</td>
<td>From different or unrelated theme? WORSE</td>
</tr>
<tr>
<td>79</td>
<td>Image map link?</td>
<td>Problematic?</td>
</tr>
<tr>
<td>80</td>
<td>Javascript link?</td>
<td>Problematic- attempt to hide link?</td>
</tr>
<tr bgcolor="#ffffff">
<td colspan="3" height="47">DIRECTORIES :</td>
</tr>
<tr valign="top">
<td>81</td>
<td>Site listed in <a href="http://dmoz.org/">DMOZ Directory</a>? The &#8220;Secret Hand&#8221; DMOZ Issues</p>
<p>1. <a href="http://www.google.com/search?hl=en&amp;lr=&amp;safe=off&amp;q=good+websites+%22can%27t+get+listed%22+odp&amp;btnG=Search">Legitimate sites CAN&#8217;T GET IN</a></p>
<p>2. <a href="http://www.google.com/search?hl=en&amp;lr=&amp;safe=off&amp;q=%22dmoz+editors%22+lack+accountability&amp;btnG=Search">No Accountability</a></p>
<p>3. <a href="http://www.google.com/search?hl=en&amp;lr=&amp;safe=off&amp;q=%22dmoz+editor%22+corruption&amp;btnG=Search">Corrupt Editors</a></p>
<p>4. <a href="http://www.google.com/search?hl=en&amp;lr=&amp;safe=off&amp;q=%22dmoz+editors%22+eliminate+competition&amp;btnG=Search">Competitive Sites Barred</a></p>
<p>5. <a href="http://www.google.com/search?hl=en&amp;lr=&amp;safe=off&amp;q=dmoz+editors+dirty+tricks&amp;btnG=Search">Dirty Tricks Employed</a></p>
<p>6. <a href="http://www.google.com/search?hl=en&amp;lr=&amp;safe=off&amp;q=dmoz+%22rude+editors%22&amp;btnG=Search">Rude dmoz editors</a></p>
<p>Flawed concept &#8211; communism doesn&#8217;t work</p>
<p>Free editing? Nothing is free.</p>
<p><a href="http://www.google.com/search?hl=en&amp;lr=&amp;safe=off&amp;q=dmoz+sucks&amp;btnG=Search">DMOZ Sucks Discussions</a></p>
<p><a href="http://www.google.com/search?hl=en&amp;lr=&amp;safe=off&amp;q=dmoz+problems&amp;btnG=Search">DMOZ Problems Discussions</a></p>
<p>The Google Directory is produced by an unknown, ungoverned, unpoliced, ill-intentioned, retaliatory, monopoly enterprise, consisting of profiteering power-ego editors feathering their own nests &#8211; the ODP. AOL is making millions, and needs to police it&#8217;s run-amok entity. Enough already!</td>
<td>This is a tough one.</p>
<p>Google&#8217;s directory comes STRAIGHT from the DMOZ directory. You should try to get into dmoz.</p>
<p>But you can&#8217;t.</p>
<p>Be careful whom you approach with the old spondulix -</p>
<p><a href="http://www.corruptdmozeditor.com/2004/12/how-to-bribe-dmoz-editor.html">Formal DMOZ Bribe Instructions</a>.</p>
<p>It is almost impossible to get into DMOZ.</p>
<p><span style="color: #ff0000;">Google needs to DO SOMETHING about populating its own directory with the skewed, incomplete, poorly determined results from the dysfunctional Open Directory Project &#8211; the ODP!</span></p>
<p>Absolute Power Corrupts Absolutely</td>
</tr>
<tr>
<td valign="top">82</td>
<td valign="top">DMOZ category?</td>
<td>Theme fit category?</p>
<p>General or geographic category? Both are possible, and acceptable.</td>
</tr>
<tr>
<td>83</td>
<td>Site listed in <a href="http://dir.yahoo.com/">Yahoo Directory</a>?</td>
<td>Big boost &#8211; You can get in by <a href="https://ecom.yahoo.com/dir/submit/intro/">paying $299 each year</a>.</p>
<p>Many swear it is worth it &#8211; many swear it isn&#8217;t.</td>
</tr>
<tr>
<td>84</td>
<td>Site listed in <a href="http://search.looksmart.com/">LookSmart Directory</a>?</td>
<td>Boost? Another great vote for your site.</td>
</tr>
<tr>
<td valign="top">85</td>
<td valign="top">Site listed in <a href="http://www.inktomi.com/">inktomi</a>?</td>
<td>Inktomi has been absorbed internally by Yahoo.</td>
</tr>
<tr>
<td valign="top">86</td>
<td valign="top">Site listed in other directories (About, etc.)</td>
<td>Directory listing boost (If other RESPECTED directories link to you, this must be positive.)</td>
</tr>
<tr>
<td>87</td>
<td>Expert site? (<a href="http://www.cs.toronto.edu/~georgem/hilltop/">Hilltop</a>or <a href="http://www.cs.toronto.edu/~georgem/hilltop/poster.html">Condensed Hilltop</a>)</td>
<td>Large-sized site, quality incoming links</td>
</tr>
<tr bgcolor="#ffffff">
<td valign="top">88</td>
<td valign="top"><span style="color: #009900;">Site Age &#8211; Old shows stability</span></td>
<td>Google patent</p>
<p>Boost for long-established sites, new pages indexed easily</p>
<p>The opposite of the sand box.</td>
</tr>
<tr>
<td>89</td>
<td>Site Age &#8211; Very New Boost</td>
<td>Temporary boost for very new sites &#8211; I estimate that this boost lasts from 1 week to 3 weeks &#8211; Yahoo does it too.</td>
</tr>
<tr>
<td>90</td>
<td>Site Directory &#8211; Tree Structure</td>
<td>Influences SERPs &#8211; logical, consistent, conventional</td>
</tr>
<tr>
<td>91</td>
<td><a href="http://forums.seochat.com/t7223/s.html&amp;highlight=site+map">Site Map</a>and <a href="http://forums.seochat.com/t8796/s.html&amp;highlight=site+map">more site map</a></td>
<td>Complete &#8211; keywords in anchor text</td>
</tr>
<tr>
<td valign="top">92</td>
<td valign="top">Site Size</td>
<td>Previously, many pages preferred &#8211; conferred authority upon site, thus page. Bigger sites = better SERPs</p>
<p>Now, fewer pages preferred, due to proliferation of computer-generated pages. Google has been dropping pages like crazy.</td>
</tr>
<tr>
<td valign="top">93</td>
<td valign="top"><a href="http://www.webmasterworld.com/forum34/68.htm">Site Theming</a></td>
<td>Site exhibit theme? Use many related terms?</p>
<p>Have you used a keyword suggestion tool?</p>
<p>A thesaurus?</td>
</tr>
<tr bgcolor="#ffffff">
<td colspan="3" height="74">PAGE METRICS &#8211; USER BEHAVIOR: Currently implemented through the Google tool bar?</td>
</tr>
<tr bgcolor="#ffffff">
<td>94</td>
<td><a href="http://www.webmasterworld.com/forum3/22816.htm">Page traffic</a></td>
<td>Google patent &#8211; # of visitors, trend</td>
</tr>
<tr bgcolor="#ffffff">
<td>95</td>
<td>Page Selection Rate &#8211; CTR</td>
<td>Google patent &#8211; How often is a page clicked on?</td>
</tr>
<tr bgcolor="#ffffff">
<td>96</td>
<td>Time spent on page</td>
<td>Google patent &#8211; Relatively long time = indicates relevance hit</td>
</tr>
<tr bgcolor="#ffffff">
<td>97</td>
<td>Did user Bookmark page?</td>
<td>Google patent &#8211; Bookmark = Good</td>
</tr>
<tr bgcolor="#ffffff">
<td>98</td>
<td>Bookmark add/ removal frequency</td>
<td>Google patent &#8211; Recent = Good?</td>
</tr>
<tr>
<td>99</td>
<td>How they left, where they went</td>
<td>Back button, link clicked, etc.</td>
</tr>
<tr bgcolor="#ffffff">
<td colspan="3" height="71">SITE METRICS &#8211; USER BEHAVIOR : Currently implemented through the Google tool bar?</td>
</tr>
<tr bgcolor="#ffffff">
<td>100</td>
<td><a href="http://www.webmasterworld.com/forum3/22816.htm">Site Traffic</a></td>
<td>Google patent &#8211; # of visitors, increasing trend = good</td>
</tr>
<tr>
<td>101</td>
<td>Referrer</td>
<td>Authoritative referrer?</td>
</tr>
<tr>
<td>102</td>
<td>Keyword</td>
<td>Keyword searches used to find you</td>
</tr>
<tr>
<td>103</td>
<td>Time spent on domain</td>
<td>Relatively long time = indicates relevance hit</p>
<p>Add brownie points.</td>
</tr>
<tr bgcolor="#ffffff">
<td colspan="3">38 DOMAIN OWNER BEHAVIOR :</td>
</tr>
<tr bgcolor="#ffffff">
<td>104</td>
<td>Domain Registration Time</td>
<td>Google patent &#8211; Domain Expiration Date</p>
<p>Register for 5 years, Google knows you are serious.</p>
<p>Register for 1 year, is it a throw-away domain?</td>
</tr>
<tr bgcolor="#ffffff">
<td>105</td>
<td>Are associated sites legitimate?</td>
<td>Google patent &#8211; No spam, ownership, etc.</td>
</tr>
</tbody>
</table>
<p><a href="#top">Top</a></td>
</tr>
</tbody>
</table>
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